About Nutritica
We're building the thing we needed and couldn't find.
Nutritica is a small company with one stubborn belief: the reason you keep starting over isn't you. It's the design. Everything we build follows from that.
Why this exists
It started with a folder of abandoned apps.
I've read the nutrition and longevity literature for more than ten years — not professionally, just relentlessly. Long enough to watch the same findings get repackaged into a new app every eighteen months, and long enough to notice something the papers rarely mention: almost nobody fails because they didn't know what to do.
They fail on the ordinary Tuesday when they miss a day, and the product responds by showing them exactly how much they've lost. Every one of these tools is built for the disciplined version of you and abandons the real one. And the new AI tools have a colder version of the same flaw: they forget who you are the moment you close them.
So we started from the opposite end. Instead of asking how to make someone do more, we asked what a product would look like if it were designed entirely around the day you fall — and if it remembered everything, so you never had to explain yourself twice.
What we believe
Five things we've decided, and won't trade away.
One thing a day.
A wall of numbers is a bill, not a plan. We show you the single move that matters today, and then we get out of your way.
It should ask less of you over time, not more.
Most products get hungrier the longer you use them. Nutritica gets quieter — because the more it knows you, the less it needs to ask.
Grace is a feature, not a kindness.
The moment you slip is the moment everything is decided. We built for that moment first and designed the rest around it.
Memory is the product.
Intelligence is becoming free. Knowing you is not. Everything Nutritica learns compounds, and it belongs to you.
We win when you need us less.
We refuse streaks, guilt, and engagement bait. If you outgrow us, that's the product working — not churn.
Who's building it
One founder, so far, and no hiding behind a logo.
Taras Netrev
Founder
I've spent more than ten years studying nutrition and longevity — the research, the trials, and the long argument between them. Before Nutritica I founded three companies and started out at Intel; twice I built AI products whose whole job was to understand one person well enough to be useful. This is the only thing I'm working on now.
I'm not a doctor, and Nutritica will never pretend otherwise. The medicine belongs to the clinicians we're bringing in beside me.
I'm building this in the open. If you want to talk — about the product, about joining, or about investing — the forms below come straight to me.
Advisors in clinical medicine, metabolic health, and behavioral science are being confirmed now. We'll name them here when they've agreed to be named — not before.
Where we stand
Plainly, because you should never have to guess.
We do not sell your data, we do not take advertising, and we do not accept money to recommend a product to you. If our incentives ever stop pointing the same direction as yours, the business is broken — so we designed them to point the same way from the start.
What we won't do
The refusals.
We won't sell or share your health data.
Not to advertisers, not to insurers, not as an exit strategy.
We won't use streaks, shame, or guilt.
Not one. They work in the short term and cost you the year.
We won't pretend to be your doctor.
When something belongs in a clinician's hands, we say so and we say it early.
We won't make you fight to leave.
Export everything, delete everything, in one tap. We keep you by being useful.
Where we are
Honestly: early.
Nutritica is pre-launch. Early access is opening in waves, and we're deliberately keeping the group small enough that we can talk to everyone in it. If you join, you'll hear from a person. If you tell us something is wrong, it will change the product. That's the whole reason for going slowly.
Be here longer.
We'll tell you what matters today.